Transsion successfully maintained its dominance in the Philippines smartphone market in Q1 2024, thanks to strong market offerings from its brands, Infinix, TECNO, and itel.
According to a report by market research firm IDC, the Chinese smartphone manufacturer held the number one spot in the Philippines with an impressive 44% share while also achieving a remarkable 188% Year-on-Year growth.
Among the three Transsion brands in the Philippines, Infinix was the biggest contributor to the dominance of the Chinese smartphone maker. According to IDC Philippines Senior Research Analysts for Devices Research, Angela Medez, Infinix accounted for 60% of Transsion’s total shipments, while TECNO made 30%, and itel rounded up the 10%.
When you break Transsion’s 44% of the Philippines market share, Infinix gets 26.4% and TECNO 13.2%. You get the below standing when you don’t combine Infinix and TECNO shares.
Top Smartphone Brands in the Philippines in Q1 2024
- InfinixĀ Ā Ā Ā 26.4%
- TECNO Ā Ā 13.2%
- realmeĀ Ā Ā Ā Ā 13%
- XiaomiĀ Ā Ā Ā 11%
- SamsungĀ 10%
Infinix took the Philippines smartphone market by storm and has soared ever since. In the second quarter of last year, Infinix broke into the top 5 smartphone brands in the Philippines. By the third quarter, the brand was listed among the fastest brands in Southeast Asia, along with TECNO.
Also Read:
- Everything You Need To Know About Infinixās Magic Ring
- Infinix HOT 40i vs Tecno SPARK 20: The Ultimate Specs Comparison Guide
- Infinix NOTE 40 Series: Everything You Need to Know
Infinix’s latest feat can be attributed to last year’s key releases, such as the ZERO 30 5G, NOTE 30 series, and the HOT 40 series, the successor to the HOT 30 series, which sold excellently well in the country last year.
Meanwhile, Transsion faced stiff competition in the Southeast from Samsung, Xiaomi, and realme, with Samsung hijacking the number-one position from Transsion.
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