Chinese brands dominated the Russian smartphone market in Q2 2024, with Infinix, TECNO, and OnePlus leading in sales growth. However, the prices of smartphones across major brands decreased by 6%, according to an Avito smartphone sales report.
Avito analysts say traditional leaders like Apple and Samsung showed more moderate growth. Meanwhile, Transsion brands Infinix and TECNO had the highest year-on-year sales growth.
Infinix’s sales doubled, while TECNO saw a 69% increase, reflecting their rising popularity in the Russian market. OnePlus, another Chinese brand, also saw a 23% increase in sales.
Year-on-Year Sales Growth (Q2 2024):
| Brands | Annual Growth in (%) |
|---|---|
| Infinix | +100% |
| TECNO | +69% |
| OnePlus | +23% |
| Apple | +14% |
| Samsung | +6% |
| Xiaomi | +7% |
Transsion’s significant growth and competitive pricing position it as a formidable competitor to established brands like Apple and Samsung.
The market share leaders in Russia are still Apple, Samsung, and Xiaomi. Apple leads with a 63% market share, Samsung 12%, Xiaomi 11%, Honor 3% and realme 2%.
Market Share of Leading Brands (Q2 2024):
| Brands | Market Share (%) |
|---|---|
| Apple | 63% |
| Samsung | 12% |
| Xiaomi | 11% |
| Honor | 3% |
| realme | 2% |
The second quarter of 2024 saw a notable decrease in smartphone prices on Avito compared to the first quarter. This trend was observed both in the new and resale segments.
Smartphones Price Dynamics in Q2 2024
| Brands | Change in Price for New Smartphones (%) | Change in Price for Resale Smartphones (%) |
|---|---|---|
| Nokia | -17% | -8% |
| -10% | N/A | |
| Apple | -9% | -4% |
| realme | -9% | -8% |
| Infinix | N/A | -4% |
| TECNO | N/A | -4% |
| Samsung | -2% | +1.3% |
The data shows that Nokia experienced the most significant price drop in both new and resale segments. At the same time, Apple, Infinix, and TECNO also saw price reductions, particularly in the resale market.
Note:
Avito analysts conducted this report from April to June 2024 to study the dynamics of smartphone sales on their platform.
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