Smartphone shipments in the Philippines continue to plunge, with the Southeast Asian country recording a 20%YoY decline in Q2 2023 due to economic factors such as high taxes and inflation. However, Infinix was able to increase its market share to 9.7%, overtaking Vivo to land a spot in the top 5 phone brands in the Philippines, thanks to its HOT 30 and Note 30 series.
Demands for smartphones in the Philippines fell due to factors such as high consumption taxes, a weak Peso and the privatisation of public utilities increased production and distribution costs, Counterpoint Research data for Indonesia smartphone sales shows.
3 out of the 5 major brands (Realme, Samsung, and Oppo) saw headwinds in market share and smartphone shipments. Infinix and Xiaomi were the only two brands out of the top 5 to perform well.
Infinix and TECNO Gains More Smartphone Market Share in the Philippines 
Infinix recorded a small growth of about 3% in smartphone shipments, though it saw an increased market share to 9.7%. This way, it knocked out a struggling Vivo to claim a seat in the top 5 brands in the country. Budget offerings such as the HOT 30 and the Note 30 series performed well in the country.
TECNO, another Transsion brand saw huge growth while recording 73% YoY shipment in Q2 2023. The brand was able to pull off such a feat with its newly launched Spark Go and Spark 10 series, which wooed buyers with its competitive prices.
While Transsion’s success in Indonesia in Q2 2023 was majorly tied to smartphones priced below $200, Counterpoint Research notes that smartphones which cost less than $200 saw a 22% YoY decline, while those between the $200 and $399 segment saw a 16% YoY fall in shipments.
In the 5G smartphone department, all the price segments saw a decline except for the <$200 segment which enjoyed a 25% YoY growth driven majorly by Infinix and TECNO. Smartphones such as the Infinix Note 30, Infinix Zero 5G, and TECNO Spark 10 5G dominated the 5G segment as telecom operators in the country compete among themselves to spread 5G around the country.
Top OEMs in the Philippines See Smartphone Market Share Decline in Q2 2023
Market leader Realme, though it still retained the number 1 spot in the country, it, however, saw its market share drop to 17.3% along with a 37% YoY fall in shipments. Factors such as a limited product launch and weakened smartphone demands aided in the decline. The brand managed to stay afloat, thanks to the popularity of its C55 model which was the market’s top-selling model in Q2 2023, and the C53 model.
Samsung, OPPO, and Vivo saw a YoY shipment decline of 26%, 34%, and 43%, respectively in Q2 2023.
Other brands to see a jump in shipments were Xiaomi and Apple which recorded a YoY of 19% and 43%, respectively. The two offered bundled offers and other incentives to consumers.
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